Registration

Join us for the Friends of GoalBusters Fundraising Conference
August 25-26, 2026
Hotel Santa Fe, Santa Fe, NM

$199 early bird through June 30

Sign Up Now

Program

Tuesday, August 25

5-6:30 pm
Welcome reception and networking

Wednesday, August 26

8-9 am
Breakfast and networking
9-10 am
Welcome and Opening Keynote
Belonging to the Brand: Why Community is the Last Great Marketing Strategy
Mark Schaefer
10:15-11:15 am
Breakout Sessions
11:30 am-12:30 pm
Breakout Sessions
12:30-1:45 pm
Lunch Plenary
Fundraising in the Age of Disruption: What Still Works, What Doesn’t, and What We’re Afraid to Admit
Alice Ferris, CFRE, ACFRE and Jim Anderson, CFRE
GoalBusters Consulting
2-2:30 pm
Wellness Sessions
2:45-3:45 pm
Breakout Sessions
4-5 pm
Closing Plenary
Audacious: How Humans Win in an AI Marketing World
Mark Schaefer

Speakers

Mark Schaefer, Schaefer Marketing Solutions
Mark Schaefer is a globally-recognized keynote speaker, futurist, business consultant, and author. Mark has worked in global sales, PR, and marketing for more than 30 years and serves as Executive Director of Schaefer Marketing Solutions. Mark holds seven patents and is a faculty member of the graduate studies program at Rutgers University. His blog and podcast — The Marketing Companion — are at the top of the charts in the marketing field. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, the U.S. Air Force, and the UK Government. Mark is the bestselling author of 10 path-finding books, including the first book ever written on influence marketing. Mark’s books are used as textbooks at more than 50 universities, have been translated into 15 languages, and are available in more than 750 libraries worldwide. Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals, including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC, and CBS NEWS. He is a contributing columnist to The Harvard Business Review and Entrepreneur Magazine.
Jim Anderson, CFRE, GoalBusters Consulting
Jim has more than 30 years of experience in sales, fundraising, and training, and specializes in marketing and branding strategy, multimedia production, sales and sponsorship training, board and organizational training, and executive coaching. Jim also frequently supports public media on-air fundraising with passionate, entertaining, and compelling on-air appeals coast to coast. Jim achieved his Certified Fundraising Executive (CFRE) credential in 2013. Jim speaks Spanish, is an avid photographer, and has had more than 122 million views of his 360 ° photos on Google Maps. He also married his cousin, but it didn’t last.
Alice Ferris, CFRE, ACFRE, GoalBusters Consulting
Alice L. Ferris, MBA, CFRE, ACFRE, Partner, is the founder of GoalBusters, providing comprehensive leadership for small nonprofit teams. With 30+ years of fundraising experience in areas such as public media, rural healthcare, education, and science, Alice excels at finding creative solutions, working with dedicated leaders, and teaching practical tactics. As an Advanced Certified Fundraising Executive (ACFRE) and recipient of the AFP Founders’ Medallion, she is a sought-after consultant, mentor, and speaker. Alice also serves as adjunct faculty at the University of Denver. When not working, she hosts epic Chinese New Year parties, is a slow runner, and is a retired competition ballroom dancer (from the University of Wisconsin-Madison).