Registration and Hotel

Join us for the Friends of GoalBusters Fundraising Intensive
August 25-26, 2026
Hotel Santa Fe, Santa Fe, NM

$199 early bird through June 30
$349 starting July 1
Sign Up Now

Hotel Information

Rooms at the Hotel Santa Fe are $209 per night plus tax. To reserve, call 877-259-3409 or email stay@hotelsantafe.com and ask for the Friends of GoalBusters Conference rate. This rate is guaranteed through July 26, 2026; reservations after this date will be honored on a space-available basis.

Program

Tuesday, August 25

5:00–5:30 pm
Registration

5:30–8:00 pm
Tuesday Night Welcome Program
Tuesday evening is your on-ramp to the FOG. Start with a hosted reception and bar, then move into an orientation, and continue the conversation together over more food and beverage. The whole evening is designed to make Wednesday feel like a continuation rather than a beginning. Come ready to meet people and have a conversation worth having.

Wednesday, August 26

7:00–8:00 am
Wednesday Morning Wellness Sessions (Optional)
Start your morning with chair yoga on the patio with Anni or a power walk with Jeff.

8:00–8:45 am
Breakfast Buffet and Networking

8:45–9:00 am
Welcome to the FOG
Alice Ferris and Jim Anderson set the stage for the day, frame the animating question, and get the room ready for what’s ahead.

9:00–10:00 am
Opening Keynote: The Gift of Uncertainty
Mark Schaefer opens the FOG with a session on what uncertainty makes possible.
Mark Schaefer

10:15–11:15 am
Huddle 1: Getting to the Conversation
What’s stopping you from picking up the phone and calling your donor? You’ll leave with a clearer sense of what’s holding you back — whether that’s making the ask, scheduling the visit, or simply staying in touch with the people who already believe in your work — and at least one concrete step toward the donor conversation you’ve been putting off.

11:15 am–12:15 pm
Huddle 2: Building the Right Team
Who in your organization could be a fundraising ally, and what’s standing between you and that relationship? You’ll leave with a fresh perspective on who’s already in your corner, who could be, and at least one practical idea for building the internal support your fundraising program actually needs, including the accidental fundraisers you didn’t know you had.

12:15–12:45 pm
Lunch Buffet

12:45–1:30 pm
Lunch Session: Hope Is a Strategy: A Resilient Fundraiser’s Guide
Fundraising is harder than it used to be — the channels are noisier, the attention is shorter, and some of the things we built our practice on don’t feel as solid as they once did. But people still care, donors still give, and relationships still win. Alice Ferris and Jim Anderson make the case for optimism — not the pretend kind, but the hard-won kind. You’ll leave with a clearer sense of what’s worth protecting, what to let go of, and why hope isn’t just a feeling. It’s a strategy.
Alice Ferris and Jim Anderson, GoalBusters Consulting

1:45–2:15 pm
Power Session: Slow Fundraising
Chad Barger makes the case for doing less better — and why slowing down might be the most productive thing you can do for your fundraising program.
Chad Barger

2:15–3:00 pm
Huddle 3: Doing More Without Burning Out
What would you stop doing tomorrow if you gave yourself permission? You’ll leave with a clearer picture of where your energy is actually going, at least one thing you’re ready to let go of, and one thing worth fighting to protect — because doing more with less only works if you’re still standing at the end of it.

3:00–4:00 pm
Huddle 4: Building Philanthropy from the Inside Out
What would have to change internally before your donors felt the difference? You’ll leave with an honest assessment of your organization’s culture of philanthropy: what’s working, what’s getting in the way, and at least one idea for shifting the culture toward something that puts the donor at the center of everything you do.

4:00–5:00 pm
Closing Session: Audacious: How Humans Win in an AI World
Mark Schaefer closes the FOG with the bigger picture — what it means for all of us, not just fundraisers, to stay human, stay connected, and stay audacious in a world where the machines are getting smarter every day.
Mark Schaefer

Speakers

Mark Schaefer, Schaefer Marketing Solutions
Mark W. Schaefer is a globally recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written 12 best-selling books. Mark’s new book Audacious: How Humans Win in an AI Marketing World describes an essential framework for businesses to stand out and be seen in a noisy world. His many global clients include Pfizer, Cisco, P&G, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events worldwide, including South by Southwest, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on various media channels, including CNN, The Wall Street Journal, The New York Times, and CBS News.

Chad Barger, ACFRE, Productive Fundraising
Chad Barger helps nonprofit professionals fundraise more efficiently and effectively. He is the chief strategist and owner of Productive Fundraising, which focuses on bringing actionable, research-based fundraising tactics to small and mid-sized nonprofits. He is an internationally top-rated conference speaker and webinar presenter as well as a master trainer of nonprofit boards that “don’t want to fundraise.” He teaches fundraising at Messiah University and is one of only 118 fundraisers in the world to achieve the Advanced Certified Fund Raising Executive (ACFRE) credential. Chad is also a strategic advisor and coach to many nonprofit fundraisers, executive directors, and board members.

Jim Anderson, CFRE, GoalBusters Consulting
James S. Anderson, CFRE, Partner, has more than 30 years of sales, fundraising, and training experience and specializes in marketing and branding strategy, multimedia production, sales and sponsorship training, and executive coaching. Jim frequently supports public media on-air fundraising with passionate, entertaining, and compelling on-air appeals coast to coast, and serves as Underwriting Manager for KAWC Colorado River Public Media and Border Radio in Yuma, Arizona. An AFP Master Teacher and Past President of AFP Northern Arizona, Jim achieved his CFRE credential in 2013. He speaks Spanish, is an avid photographer, and has more than 120 million views of his 360° photos on Google Maps. He also married his cousin, but it didn’t last.

Alice Ferris, MBA, CFRE, ACFRE, GoalBusters Consulting
Alice L. Ferris, MBA, CFRE, ACFRE, is Founding Partner of GoalBusters Consulting with more than 30 years of hands-on fundraising experience in public media, rural healthcare, education, and science. She currently provides fractional development leadership for KAWC Colorado River Public Media and Border Radio in Yuma, Arizona. Alice was the 90th professional to earn the Advanced Certified Fundraising Executive (ACFRE) credential and serves as faculty at the University of Denver’s Nonprofit Leadership Program. When not fundraising, she hosts epic Chinese New Year parties, crochets far too many amigurumi, and is a retired competition ballroom dancer.